Partnering with TDG Integrated, a boutique strategic and creative communications agency, I worked closely with Arkel Underwriting to develop a comprehensive strategy for the brand's visual identity, stationery, social media assets and marketing campaigns.

Arkel's new identity incorporated a series of versatile and scalable geometric patterns, allowing them to be used across different touchpoints, such as social media, marketing collateral, and website design. The patterns added depth and texture to the design, providing an instantly recognisable visual element that helped differentiate the brand from its competitors.